On the Roadshow

The Enterprise Europe Network aims to help all companies, of all sizes, across Scotland. In this blog, Michelle Wemyss, tells us a little bit more about the very successful Highland Roadshows of 2010…and what to expect in 2011!

Last year I worked with Business Gateway to deliver a Roadshow for local business folk in the Highlands & Islands. We travelled to Aviemore, Wick, Fort William, Buckie, Dornoch, Skye and of course Inverness, and….despite the best efforts of the weather….we managed to run all the events with great success.

While planning these events, there was consensus with our lovely colleagues at Business Gateway that the Roadshow should focus more on the companies themselves, rather than the organisations hosting it. Part of this was to ensure that events were a PowerPoint free zone!

So the format went something like this…

Events kicked off at around 4pm with a mini trade fair. At this, companies had the opportunity to show their wares, network with other local businesses, and meet potential customers and suppliers. In advance of the event they were encouraged to fill out a profile form (detailing a bit about who they are, what they do etc) which was included in a catalogue that we circulated to attendees prior to the event – this ensured that people were able to turn up with a bit of a “hit list” of people they wanted to speak to or companies of interest. Basically, ensuring their networking was as focused as possible.

After the trade fair, there was a bit of a group discussion.

Here, we again wanted to let those attending see real life examples of companies who had already been helped by ourselves, the Gateway, or both. With that in mind, we approached companies with whom we had previously worked and asked them to come in, give a little testimonial and answer a few questions.

I should say that both the Business Gateway advisers and the Enterprise Europe team were also on hand to answer questions and contribute where appropriate – we weren’t just there for the free lunch….

Speaking of which….the day was finished off with a buffet supper and more networking until around 7pm.

I felt this structure created a relaxed atmosphere which really allowed attendees to focus on networking and interaction, and I’m pleased to say that the positive feedback was indicative of this.

The events were such a success that we are doing it all again this year!

The plan is to follow the same format, with a few additional experts involved in the group discussion.  For the first event we have Jill Fryer from Ledingham Chalmers and the procurement team from the Highland Council.

This time around the Roadshows will be visiting:

•    Thurso – 21 September
•    Skye – 5 October
•    Inverness – 19 October
•    Fort William – 3 November
•    Ullapool – 16 November
•    Elgin – 29 November

If it’s coming to a town near you and you would like to attend then please book on our website via those links above or, alternatively, call me (Michelle Wemyss) on 01463 715 400 or email me at mailto:enterprise.europe@highland-opportunity.com